Relaunch Calendar
Prepared for
The owner of 96 Abrigo
Property
96 Abrigo, Unit 67, Rancho Santa Margarita
Auction
Sat October 3, 2026 · 2 PM
Relaunch agreement signed · price guide & reserve strategy set
Existing campaign withdrawn · styling consult & detail punch list
MEDIA DAY · twilight, aerial & lifestyle shoot
Competitive audit delivered · Success Blueprint to seller
Film edit · copywriting · print collateral to press
COMING SOON teaser · database email to buyer pool
Broker network pre-brief · agent outreach calls
Final pre-launch checks · signage installed
Campaign assets loaded · MLS prepared for relaunch
RELAUNCH · listing goes LIVE · BROKER PREVIEW 11 AM to 2 PM
Twilight Tour 5 to 7 PM · bidder qualification opens
Digital & social campaign wave one · print drop
Open House 1 to 4 PM
Open House 1 to 4 PM
Buyer feedback report to seller · price guide reviewed
Private tours · retargeting wave two
Bidder briefings · proof of funds & deposits collected
Bidder confirmation calls · reserve confirmed with seller
Final Open House 1 PM · auction setup & rehearsal
LIVE ON-SITE AUCTION 2:00 PM
Contract executed · escrow opens