Relaunch Calendar

Three weeks, day by day.

Prepared for

The owner of 96 Abrigo

Property

96 Abrigo, Unit 67, Rancho Santa Margarita

Auction

Sat October 3, 2026 · 2 PM

Week 1 · Reposition & Media · September 14 to 20, 2026

14Mon

Relaunch agreement signed · price guide & reserve strategy set

15Tue

Existing campaign withdrawn · styling consult & detail punch list

16Wed

MEDIA DAY · twilight, aerial & lifestyle shoot

17Thu

Competitive audit delivered · Success Blueprint to seller

18Fri

Film edit · copywriting · print collateral to press

19Sat

COMING SOON teaser · database email to buyer pool

20Sun

Broker network pre-brief · agent outreach calls

Week 2 · Relaunch & Saturation · September 21 to 27, 2026

21Mon

Final pre-launch checks · signage installed

22Tue

Campaign assets loaded · MLS prepared for relaunch

23Wed

RELAUNCH · listing goes LIVE · BROKER PREVIEW 11 AM to 2 PM

24Thu

Twilight Tour 5 to 7 PM · bidder qualification opens

25Fri

Digital & social campaign wave one · print drop

26Sat

Open House 1 to 4 PM

27Sun

Open House 1 to 4 PM

Week 3 · Qualify & Auction · September 28 to October 4, 2026

28Mon

Buyer feedback report to seller · price guide reviewed

29Tue

Private tours · retargeting wave two

30Wed

Bidder briefings · proof of funds & deposits collected

1Thu

Bidder confirmation calls · reserve confirmed with seller

2Fri

Final Open House 1 PM · auction setup & rehearsal

3Sat

LIVE ON-SITE AUCTION 2:00 PM

4Sun

Contract executed · escrow opens